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What I
can do for you Are you are concerned about keeping your existing customers? Generating new customers,
and increasing revenue? Improving website productivity, and keeping operational expenses in check? Do you feel that your
website is under performing? If so, I can: Help you drive new customers to your web site by showing you exactly how
they go about looking for your services. Help you
service existing customers by identifying compelling content opportunities that gives them a reason to come back. Give you increased opportunities for up and cross selling by keeping customers
at your website longer. Help you increase website
productivity by simply improving your customer's experience. Help you hold the line on customer acquisition expenses by reducing the number of visitors who are bailing
out on you.
How do you go about increasing website performance? SEO is a part of the solution, but it's only a part of
the total package. You first start by: Understanding your visitors search behavior, and normalizing this behavior to your content strategy. If
you give them exactly what they are searching for, you increase the probability that they will become a new customer. Second, you develop a superior data-driven SEO strategy for your web site that will increase
traffic over time. Data-driven is the key - it takes the guess work out of keyword selection. - Third,
you acquire an understanding of how search engine technology practically impacts new customer acquisition, SEO
and content strategy. A basic knowledge of search engine technology improves your decision making when developing and
deploying a new website / content.
- Fourth, you develop a superior consumer experience
by employing sound information architecture and conduct usability test. You must also demand that your technical
team adhere to high coding standards. For example, poor programming is one reason why many websites
are only partially indexed by Google. Google is not interested in indexing every website on the Internet - they are interested
in indexing high-quality pages. Google has a database of web pages they know about, but never indexed because they were deemed
to be of low quality.
Mark Sprague's 25 years of consumer product development experience, includes
technical expertise in Search Engines, Information Products, SEO platforms and Social Networking applications. This in
depth product knowledge will help you refine services that new and existing customers will find compelling. If you
would like to schedule a no cost consultation by phone please get in touch. If you are located in the Boston area we can arrange an exploratory meeting to discuss your strategy.
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