Article, Resources and Primers
Lexington eBusiness Consulting
Consumer Search Behavior
Case Study Search Behavior
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Lexington eBusiness Partners
From the Lexington eBusiness Consulting Blog
Quick Response Codes
: A comprehensive primer that details the business and technical issues associated with QR Codes.
Human Search Behavior
: An analysis of how a content strategy can be developed based upon consumer search behavior.
Human Search Behavior II
: An analysis of how to quantify terms for use in web-page ad copy.
: A primer about XML sitemaps, and how they improve Google's ability to find your website.
It's Easy to Fail at SEO
look at why SEO can't lead the charge when improving website performance.
What is a Search Behavior Model
: This details the value that behavior models provide to Marketing and Product Development.
Search Optimization Issues in the Enterprise
: The options available to improve Enterprise search results.
Social Media 101
: A series of five introductory articles about blogging, Twitter and Facebook.
You can find here over 50 articles about search optimization, social media, consumer search behavior, Microsoft Tags and enterprise SEO.
: Opportunities for improving enterprise performance.
Search Engine Marketing / Website SEO
: Mulltiple opportunities for improving your organic search engine footprint.
Advanced Keyword Research
: A process for understanding consumer search behavior in great detail.
: What you need to know about Social Media for your business.
QR Codes and MicroData Technology
: A comprehensive look at several technologies that impact marketing.
Search Engine Land Contributor
Read Mark's Recent Articles Published at Search Engine Land
MicroData For Marketing Executives
MicroData & Retail Products: Not Ready For Primetime?
Social Media Is Still A Mystery To Many Businesses
Keyword Insights: How Office Furniture Vendors Can Target Start-Ups
Spring Search Fever: How Users Look Up Garden Center Products & Services
How Potential Clients Search For An Interactive Agency
Insights For SEM Service Providers: SEO vs. Search Engine Optimization Queries
How To Model Search Term Data To Classify User Intent & Match Query Expectations
Decoding Searcher Intent: Is “MS” Microsoft Or Multiple Sclerosis?
How Searchers Find The Perfect Family Restaurant
Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks
How Consumers Search For A Perfect Meal
Close-Up With Google’s New QR Code Generator
You Say Law Firm, I Say Lawyer
QR Codes: Are You Ready For Paper-Based Hyperlinks?
Even Lasik Surgeons Have To Pay Attention To Search Behavior
How To Transform Search Behavior Into A Great Search Experience
Giving Customers What They Want: A Search Behavior Analysis
Helping Executives Improve Website Performance