Strategies for Student Start-ups
All start-ups that develop a search engine marketing
strategy should start with Advanced Keyword Research and a comprehensive Website Audit. Everything else flows from there - content strategy, linking strategy, page markup, social strategy, mobile strategy,
local strategy and multilingual strategy.
You have to get these two right for everything else to fall into place. Search Optimization has many flavors. If you do business regionally your requirements are
much different from firms doing business nationally, and national requirements are different from companies doing business
are also strategies around Linking, Content and Page Markup that impact your tactical execution of your SEO strategy. Here are a set of resources to help you sort through these issues.
Advanced Keyword Research / Search Behavior
What is a Search
Behavior Model? Answer: Its advanced keyword research...No amount of SEO in the world will compensate for you not understanding your
customers, and how they search for your products and services.
Search Behavior and Personas
How to put a human face on your customer. The
more you know about your customer the easier it is to focus your development and marketing strategies.
Search Behavior Models in Action
The following are advanced keyword
research deep-dives into consumer search behavior across different industries and markets. Look at these to see how this research
helps focus content strategies, identify new content strategies and reveals additional landing page opportunities.
Start-ups do Grow Up - Enterprise SEOAt some point you will have a real company, with dozens
or maybe even hundreds of employees. Not only do you have to deal with your out-facing content from your website, you now
have to manage all those data silos that are important for running your company. The following deals with SEO issues in the
Enterprise, which is very different from website SEO.
Social MediaUsing social media personally does not provide the expertise
required to run a business from these various platforms. These platforms are here to make money off you, and it makes good
business sense to understand the rules that govern the use of their API's, their advertising platforms and how you can integrate
these platforms with your primary company website.If you would like to find out
more about Enterprise SEO send me an email now at Mark@MSprague.com or call
me now at 781-862-3126.
More start-up resources for the Northeastern student ventures.
About Lexington eBusiness Consulting
SEO services to the Northeastern start-up communityMark Spragues 25 years of product development experience, which includes expertise in
Search Engines, Information Products, SEO platforms and Social Networking applications provide in-depth expertise to help
you refine products and services, and improve your websites performance by:
- Developing a superior data-driven SEO
strategy for your website.
- Understanding your customers search behavior
and normalizing it to your content strategy.
- Understanding how search
engine technology practically impacts SEO and content strategies.
how search technology impacts content in a social networking environment.
a superior user experience based on sound information architecture, usability and coding standards.
Lexington eBusiness Consulting
Mark Sprague, CEO
580 Lowell Street
Lexington, MA 02420
Start-Ups Improve Website Performance