Quick Response Codes: A comprehensive primer that details the business and technical issues associated with QR Codes.

Human Search Behavior: An analysis of how a content strategy can be developed based upon human search behavior.

Human Search Behavior II: An analysis of how to quantify terms for use in webpage ad copy.

XML Sitemaps: A primer about XML sitemaps, and how they improve Google's ability to find your website.

It's Easy to Fail at SEO: A look at why SEO can't lead the charge when improving website performance.

 

Giving Customers What They Want: A Search Behavior Analysis

Jun 25, 2010 at 10:03am ET by Mark Sprague

Improving website performance is hard work, and SEO alone will not get the job done. The following analysis of human search behavior is the first step in developing a world-class website strategy. Top performing websites have most of these traits in common: Read the rest of this article at SearchEngineLand.com. 

How To Transform Search Behavior Into A Great Search Experience

Jul 23, 2010 at 6:00am ET by Mark Sprague 

You’ve done your research. You understand how consumers search for your products and services. Now, what do you do with this insight?

In my previous article about Giving Customers What They Want, I outlined an approach to creating a search behavior model that can be used to develop your information architecture and your website content strategy. In practice, these are important first steps required to develop a world-class website. Now that you have this insight, what do you do next? Read the rest of the article at SearchEngineLand.com