Specialist in Search Technologies, Search Behavior, SEO and Social Media Strategies in Boston

 

 From the Blog 

• Quick Response Codes: A comprehensive primer that details the business and technical issues associated with QR Codes.
• Human Search Behavior: An analysis of how a content strategy can be developed based upon consumer search behavior.
• Human Search Behavior II: An analysis of how to quantify terms for use in web-page ad copy.
• XML Sitemaps: A primer about XML sitemaps, and how they improve Google's ability to find your website.
• It's Easy to Fail at SEO: A look at why SEO can't lead the charge when improving website performance.
• What is a Search Behavior Model: This details the value that behavior models provide to Marketing and Product Development.
• Search Optimization Issues in the Enterprise: The options available to improve Enterprise search results.
• Social Media 101: A series of five introductory articles about blogging, Twitter and Facebook.

Search Engine Land Contributor

Mark Sprague

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Read Mark's Recent Articles

• MicroData For Marketing Executives
• MicroData & Retail Products: Not Ready For Primetime?
• Social Media Is Still A Mystery To Many Businesses
• Keyword Insights: How Office Furniture Vendors Can Target Start-Ups
• Spring Search Fever: How Users Look Up Garden Center Products & Services
• How Potential Clients Search For An Interactive Agency
• Insights For SEM Service Providers: SEO vs. Search Engine Optimization Queries
• How To Model Search Term Data To Classify User Intent & Match Query Expectations
• Decoding Searcher Intent: Is “MS” Microsoft Or Multiple Sclerosis?
• How Searchers Find The Perfect Family Restaurant
• Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks
• How Consumers Search For A Perfect Meal
• Close-Up With Google’s New QR Code Generator
• You Say Law Firm, I Say Lawyer
• QR Codes: Are You Ready For Paper-Based Hyperlinks?
• Even Lasik Surgeons Have To Pay Attention To Search Behavior
• How To Transform Search Behavior Into A Great Search Experience
• Giving Customers What They Want: A Search Behavior Analysis

 

Selected Articles 

Giving Customers What They Want: A Search Behavior Analysis

by Mark Sprague
Improving website performance is hard work and SEO alone will not get the job done. The following analysis of human search behavior is the first step in developing a world-class website strategy. Top performing websites have most of these traits in common: 

Find out more at SearchEngineLand.com.

How To Transform Search Behavior Into A Great Search Experience

by Mark Sprague 
You’ve done your research. You understand how consumers search for your products and services. Now, what do you do with this insight? In my previous article about Giving Customers What They Want, I outlined an approach to creating a search behavior model that can be used to develop your information architecture and your website content strategy. In practice, these are important first steps required to develop a world-class website. Now that you have this insight, what do you do next?

Find out more at SearchEngineLand.com.

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