SEO is not a substitute for hard work...
customers, developing high-quality content that users find compelling, and designing high-quality, error-free web sites are
the building blocks a successful SEO strategy is built upon. Do you have these building blocks in place? Do you have:
stable high-quality technical website development infrastructure?
- A SEO friendly content management / deployment platform (content management systems)?
- A content creation strategy that adds new content to your website on a scheduled basis?
- High-quality coding standards - did you validate the source code before you deployed
- A navigational architecture that allows a consumer
to navigate to high-quality content in two clicks?
- An information architecture
that governs content creation, navigation and page-markup elements?
Content-poor websites rarely do well when it comes to search relevancy...
If you have less than critical mass in several of these areas - solve these problems before you hire a SEO expert.
The quality of your code, how fast your homepage loads and website architecture matter, and these are variables used to calculate
relevancy by search engines. Here is a discussion about how easy it is to fail at SEO.
Preparing content (your
website) so that it can be found by customers requires an awareness of how your Search Engine Optimization (SEO) plan is impacted
by Consumer Search Behavior, by Product Development choices, by Content Creation strategy and Search Engine behavior.
SEO is not a stand-alone discipline...
This graphic illustrates
how many moving parts there are in a high-quality website.
StepWith a single one-time consulting engagement, you can take
tactical control of your SEO strategy. If you would like a cost-effective review of your website I can conduct an analysis
of your top four pages, and develop a search behavior model that provides insight into how consumers are searching for your
products and services. Call if you would like to talk about my approach to SEO,
and to tell me what you're looking for.
Content and SEO Strategies
for Boston-Based Executives
Send Me Information
Send me an email at: Mark@MSprague.com and I'll send you a free ten page report that deals with Mobile SEO and Mobile Development issues.
Helping Executives Improve Website Performance